About Danielle Coffin | My Marketing Makeover
About Danielle

17+ years in marketing.
Seen every angle.
Know what works.

I'm a marketing consultant, strategist and coach who has built and led marketing across corporate, agency, e-commerce, B2B and education businesses. I've seen what works, what wastes money, and exactly what growing businesses need to get results.

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✓ Free discovery call · No obligation · Australia-wide

My Story

I started in marketing before most people had a LinkedIn profile.

My career started with a paid internship at IBM at 20 — while finishing my Marketing degree at Swinburne. From there I never looked back.

I've worked inside corporate giants, delivered transport logistics for the London Olympics, led campaigns at a digital agency, co-founded my own business, and now run My Marketing Makeover — helping founder-led businesses build marketing that consistently performs.

What makes me different isn't just the years. It's that I've operated on every side of the table — client, agency, founder, consultant — so I understand marketing from a perspective most specialists simply don't have.

I started My Marketing Makeover because I kept seeing the same problem: smart, capable business owners with inconsistent marketing and no clear system. I built the tools, frameworks and programs to fix that.

"Marketing should be clear. Marketing should be practical. Marketing should create consistent leads and sales — without consuming your life. I don't believe in guessing. I believe in proven systems, clear strategy and practical execution."

Marketing doesn't have to be complicated — but it does need to be strategic

The right system beats constant hustle every single time

Theory is only valuable if you can execute it — the how is where results happen

Founders deserve senior marketing thinking — not just junior execution

Data without direction is just noise — strategy comes first, always

The Experience

From IBM to the Olympics — and everything in between.

From global brands to founder-led startups — I've operated on every side of marketing. That breadth means I can see your whole picture, diagnose problems fast, and know exactly what moves the needle.

Where it started

IBM & London Olympics (LOCOG)

Started my career with a paid internship at IBM at 20, then went on to deliver transport logistics for the London 2012 Olympics — working under intense public pressure with partners including TFL and Stagecoach.

Agency & Brand Side

Due North Digital Agency + Kincrome

Led performance marketing across multiple e-commerce and B2B clients at a digital agency, while also having worked brand-side managing campaigns, catalogues and digital strategy for Kincrome — a nationally recognised tools and equipment brand.

Founder & Consultant

My Marketing Makeover + Client Work

Founded My Marketing Makeover and created The MMM Program™. Now works as a fractional CMO and marketing consultant for founder-led businesses — running campaigns, building systems and delivering real, measurable results across industries including health, education, retail and professional services.

Why work with me

I'm not your average marketing consultant.

Here's what makes working with me different from any other course, coach or consultant you've tried.

01

I've seen marketing from every angle

Corporate, agency, e-commerce, B2B, education — I bring a full-picture perspective most marketers simply don't have. I've been on every side of the table.

02

I make marketing simple — no jargon

I translate complex strategy and platform data into plain language so you actually understand what you're doing, why it works, and what to do next.

03

I don't just tell you — I show you

Theory is only useful if you can execute it. I walk you through the how, not just the what. The how is where results actually happen.

04

I'm all about action

We don't sit in strategy sessions forever. We move fast, test, and iterate toward results. I'm at my best when we're executing, not just planning.

05

I teach you to work smarter

I help you build systems and automation so your marketing runs without you manually feeding it every day. Smart systems beat constant hustle.

06

Warm, direct and genuinely invested

Working with me feels like having a smart senior marketer in your corner who actually cares about your results — not just delivering a deck and disappearing.

Qualifications & Tools

The skills behind the strategy.

A Bachelor of Marketing from Swinburne University, 17+ years of hands-on experience, and a Certified Marketer credential from Haus of Chain (2026).

I work across the full marketing stack — from strategy to execution — and I'm proficient in the tools that actually matter for growing businesses.

Meta Ads Google Ads Klaviyo HubSpot Mailchimp Go High Level Zoho WordPress Shopify BigCommerce ChatGPT Claude AI SEO GEO Reporting & Tracking Canva Asana
$6.67
Cost Per Lead

Meta full funnel campaign · OrthoED Institute

300%
Website Traffic Increase

Paid social strategy · OrthoED Institute

$0.42
Cost Per Click

Meta geo-targeting campaign · GOATD

219%
Email Open Rate

EDM lead nurture · Australian Dental Labs

Ready to work together?

Here's how we can get started.

Choose the option that fits where you're at right now.

Book a Free Call

20 minutes. No pitch. Just an honest conversation about your marketing and what to do about it.

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See How We Work Together

Explore all three ways to work with me — from a 60-min intensive to a full fractional CMO retainer.

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